My own experience is investing in private schools in Asia, a high-stakes environment where building personal relationships with founders and owners is paramount. But five years of doing deals across the region taught me an unexpected lesson: the most significant barrier was rarely in the spreadsheets; instead, it was in reconciling different ways of thinking and mitigating misunderstanding.

Hidden from view and buried beneath the paperwork, this subtle aspect was easily overlooked, yet often determinative.

While I became increasingly aware that cultural nuance was at the core of building trust, I never had a reliable framework. This insight led to the founding of Eplex. I created the company to solve this costly and invisible problem that I had experienced first-hand.

With Eplex, cultural fluency is the starting point, enabling global communications that unlock empathy and authenticity.